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In alignment with our mission of fostering open access and breaking barriers in theater production, BRP invites writers / producers to meet directly with Blair Russell in an effort to eliminate gatekeepers, increase accessibility, and broaden the theatrical conversation.


Using the link below, you can schedule a 15-minute meeting with Blair Russell through Calendly to discuss your projects, seek advice, or present collaboration opportunities.

  • How do I invest?
    While most Broadway producers have a list of regular investors they work with, they are often introduced to new investors through their circles, or by networking. People who are interested in investing on Broadway should reach out to the offices of producers whose work they are passionate about. You can find the names of producers of shows above the title in your Playbill. If you're interested in future investment opportunities with Blair Russell Productions, contact us.
  • How much money do I need to invest?
    The amount of money necessary to invest in a show varies. Generally the lowest unit of investment in a Broadway show is $25,000, but lower amounts are available on off-Broadway and other commercial shows from $500 to $5000. Very early investors in projects are given more favorable terms and have a lower threshold. Multiple investors can also partner together to reach the investment threshold. For a Broadway show, all investors need to qualify as accredited investors.
  • What are the benefits of investing?
    Some of the benefits of investing in a show include: Opening night parties Backstage tours Invitations to dress rehearsals Red carpets Exclusive merchandise and gifts Priority access to the best seats in the house The possibility of being invited to the Tony Awards A rare view of the inner workings of putting a show together. Not to mention you'll be networking in a club of adventurous and exciting individuals who enjoy the world of creating and supporting theatre. In the future, you'll be invited to be one of the first to see new works in development before anyone else, and be the first to know about future investment opportunities.
  • Is investing on Broadway risky?
    The risk level of investing in a Broadway show is akin to that of a startup or small business. Shows do close without making a profit but on the other hand many shows succeed and bring financial returns for many years even after the show's original production closes. With an investment in a Broadway show you can never lose more money than you put in. Fun Facts: Raking in over $3 billion dollars worldwide, Wicked is Universal Pictures' highest grossing product The stage version of The Lion King is the highest grossing box office product of all time in any medium ever, just surpassing The Phantom of the Opera.
  • How do investors make money?
    Once a show opens and is selling tickets, 100% of the profit made after running expenses goes to paying back investors fully. Once investors have been paid back their initial investment a show "recoups", from then on investors continue to receive profits which are split with the producers. Investment in a show also allows you to participate in "subsidiary rights" or financial involvement in ongoing exploitation of the property including national tours, international productions, cast album sales, licensing, movie adaptations, etc.
  • What's the difference between and investor and a producer?
    The core difference is that producers have a higher financial investment responsibility and manage the day-to-day operations of the production. The team of lead producers on a show makes all management decisions while co-producers contribute to advertising and marketing discussions as well as special events and award campaigns. Investors are invited to special meetings but are not generally involved in day-to-day operations. Investors can be invited to become co-producers and have their name listed above the title if they agree to raise a higher level of capital (typically $150,000 or more) either of their own money or in partnership with other investors. Being a co-producer qualifies you to be nominated for a Tony Award.
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